15 years building audiences for high-visibility brands
15 years building audiences for high-visibility brands
I'm a social media leader and content strategist with 15 years building audiences, editorial programs, and social-first content for organizations that can't afford to get it wrong.
I launched NASA's first Instagram account, grew flagship accounts to a multi-million audience, and spent over a decade setting the standard for how a major NASA center communicated science and missions in real time. Most recently at the Howard Hughes Medical Institute (HHMI), I led a team of creators, managed paid social across LinkedIn and Meta, and owned multi-channel editorial strategy for one of the country's most respected biomedical research organizations.
I'm currently available for full-time and contract roles in social media strategy and digital content.
Shorty Award, Government Division, 2014
Rebecca Roth
Social Media Leader & Content Strategist
Copyright © 2026 Rebecca Roth - All Rights Reserved.