15 years building audiences for high-visibility brands

Rebecca Roth
Social Media Leader & Content Strategist

Rebecca Roth Social Media Leader & Content StrategistRebecca Roth Social Media Leader & Content StrategistRebecca Roth Social Media Leader & Content Strategist

Rebecca Roth
Social Media Leader & Content Strategist

Rebecca Roth Social Media Leader & Content StrategistRebecca Roth Social Media Leader & Content StrategistRebecca Roth Social Media Leader & Content Strategist
  • Home
  • Social Media
  • Work
    • Photography
    • AR Filters
  • About
  • Contact
  • Selected Press + Impact
  • More
    • Home
    • Social Media
    • Work
      • Photography
      • AR Filters
    • About
    • Contact
    • Selected Press + Impact
  • Home
  • Social Media
  • Work
    • Photography
    • AR Filters
  • About
  • Contact
  • Selected Press + Impact

About Me

I'm a social media leader and content strategist with 15 years building audiences, editorial programs, and social-first content for organizations that can't afford to get it wrong.


I launched NASA's first Instagram account, grew flagship accounts to a multi-million audience, and spent over a decade setting the standard for how a major NASA center communicated science and missions in real time. Most recently at the Howard Hughes Medical Institute (HHMI), I led a team of creators, managed paid social across LinkedIn and Meta, and owned multi-channel editorial strategy for one of the country's most respected biomedical research organizations.


I'm currently available for full-time and contract roles in social media strategy and digital content.


Shorty Award, Government Division, 2014

Contact Me
  • Home
  • Social Media
  • Photography
  • About
  • Contact
  • Selected Press + Impact

Rebecca Roth

Social Media Leader & Content Strategist

rebeccasroth@gmail.com

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